It’s hard to keep track of the account wins and losses across the industry. Below is a wrap of long-term contracts for Mix FM.
Sleep Line
Creative Edge Jeddah office has signed one-year agreement with Sleep Line to deliver spot package, Feature & Tips and competition on Mix FM throughout the year 2021. An agreement was signed by Dr. Mohamed Abu Al Jadail representing Creative Edge and Mr. Omer Salem Bilkhasir representing Sleep Line. Creative Edge will produce work for Sleep Line on a National level, to activate brand strategy for the entire footpath of Mix FM. The relationship will be managed by Mr. Mohamed Mostafa and Mr. Ali Alkatheree, a multi-disciplinary team of leaders who will lead, direct and align all activities from a strategy, creative and listenership perspective.
Dunkin’ Donuts
Full service independent media agency Turning Point has continued the media relationship with Mix FM that begin in May 2012. Dunkin’ Donuts will continue to sponsor the morning time program, Caffeine. The agreement also included intensive 20 seconds spots packages that run throughout the year, 15 seconds RJ mentions as intro and outro of the program highlighting about the products of Dunkin’ Donuts, 10 seconds program promotions six times a day and number of live links for inauguration of new branch and/or launch of new products.
A’ali Arab Media
Mohamed Abdelhay was an orchestrator for the signing of two years contract with A’ali Arab Media that covers Freshly and Orinex brands. The agreement included on-air, social media platforms and productions. The products will be the main sponsor of drive-back, Transit, program. The benefits include 4,000 spots of duration of 30 seconds, 3,640 promos, 7 seconds intro and outro of the program, 2 RJ mentions per program, production of 12 advertising materials as well as social media coverage on Facebook, Twitter and Instagram.
