Creative Edge has had a long association with horse events in Saudi Arabia – we developed a prestigious identity for the Saudi Equestrian olympic team, and raised the quality of STV’s horse racing coverage – and we are now rolling out a phased plan to set a new high standard for horse racing events throughout
the Kingdom.
In a similar fashion to our work in developing the SBL, Furusiyya is a holistic vision for Saudi horse racing that includes:
Enhanced tracks and track-side facilities
Filming and broadcasting in 16:9 HD digital
Multi-platform distribution capabilities
Commercial support for long term sustainability
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